Cardboard Stadium (2007, Pepsi)
The opening sequence for a DVD that Pepsi distributed to promote sales for the NFL season. The entire DVD was produced by m360; the pop-up stadium was my own contribution to the project. Pepsi provided us with a logo, which I separated into different elements. I then found various photos of stadiums, and fabricated other elements, and animated the logo's transformation into a stadium. The camera then flew into the cardboard stadium, where Pepsi's spokesman gave his presentation.